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I build repeatable growth systems.

From positioning and demand gen to lifecycle, funnel analytics, and GTM execution.

Marketing and operations leader who builds growth engines that connect brand to pipeline, campaigns to conversion, and strategy to revenue.

Demand GenGTM StrategyPerformanceCROLifecycle/CRMMarketing OpsAnalytics

Scattered motion. Shared direction.

I lead marketing like an operator.

Clear goals. Tight execution. Measurable results.

My background blends demand generation and performance marketing with commercial and operational leadership. That means I don't just launch campaigns — I build systems teams can own, diagnose what's underperforming, and scale without heroics.

Turn ambiguity into a plan.

I bring structure to fuzzy growth problems and turn them into executable roadmaps.

ICP
Messaging
Offers
Channels
Reporting Cadence

Build integrated growth systems.

Paid, lifecycle/CRM, web/CRO, content, and sales enablement — designed to compound, not compete.

Align teams around outcomes.

Sales, Product, Ops, and Marketing aligned on targets, funnel metrics, and a shared operating rhythm.