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Jordan Hanson

Senior Marketing Leader & Hospitality Consultant

Marketing and operations leader who builds growth engines that connect brand to pipeline, campaigns to conversion, and strategy to revenue.

Demand GenGTM StrategyPerformanceCROLifecycle/CRMMarketing OpsAnalytics

Scattered motion. Shared direction.

I lead marketing like an operator.

Clear goals. Tight execution. Measurable results.

My background blends demand generation and performance marketing with commercial and operational leadership. That means I don't just launch campaigns — I build systems teams can own, diagnose what's underperforming, and scale without heroics.

Turn ambiguity into a plan.

I bring structure to fuzzy growth problems and turn them into executable roadmaps.

ICP
Messaging
Offers
Channels
Reporting Cadence

Build integrated growth systems.

Paid, lifecycle/CRM, web/CRO, content, and sales enablement — designed to compound, not compete.

Align teams around outcomes.

Sales, Product, Ops, and Marketing aligned on targets, funnel metrics, and a shared operating rhythm.